Why Spotify Is Testing A Cheaper Subscription Option
As one of the biggest names in the music streaming game, Spotify has built a solid foundation on its free and paid plan options. Now, though, it’s testing a cheaper ad-supported subscription, too. Previously, Spotify only offered a free, ad-supported option, and a Premium version—which grants unlimited skips and other features. Spotify Plus will include some of these premium-only features, but still will be supported by ads. If Spotify can find a way to make this plan attractive to consumers, it could offer listeners more without costing them too much....