Where Did Quibi Go Wrong
“Quibi was a big idea and there was no one who wanted to make a success of it more than we did. Our failure was not for lack of trying; we’ve considered and exhausted every option available to us,” wrote founder Jeffrey Katzenberg and CEO Meg Whitman in an official announcement. Quibi’s Big Idea Quibi entered the streaming market in April, promising to stand out with “a new form of mobile-first premium storytelling....