Why We Prefer People Over Chatbots
In a recent study from marketing analyst Drift Insider, looking at how consumers interact with businesses, brands using chatbots rose from 13% in 2019 to 25% in 2020. For some, however, chatbots cause more problems than they solve. In this age where personalization is everything, a majority of American consumers (83%) say they still want to interact with a real person even as technology improves, according to PWC. “As a customer do I really want to chat with a bot?...