How Sony Ultra Worked
Sony Ultra was part of the Sony Pictures Store and was also available through the Windows App store for use on PCs. Movies accessed from Sony Ultra were stored in and streamed from the cloud. There was no monthly subscription like Netflix or pay-per-view fees like Vudu. Sony only offered the option to purchase movies with prices as high as $30 for each film. However, once purchased, the films could be streamed at any time, with no expiration dates (as long as they remain in the cloud). The price of purchase also includes access to digital copies for playback on portable and mobile devices (minus the 4K resolution and HDR encoding). As titles became available, consumers who digitally purchased previous non-4K/non-HDR titles were able to upgrade to the latest versions at a discounted price.
What Was on Sony Ultra?
Title selections were mostly from Sony-owned studios (Sony Pictures Animation, Columbia, Tri-Star). 4K Ultra HD-HDR film titles were cycled in and out on a periodic basis. Examples of movies that were offered include Jumanji: Welcome to the Jungle, Peter Rabbit, Concussion, The Night Before, The Walk, Chappie, Captain Philips, as well as recreated films from Sony’s library including Crouching Tiger Hidden Dragon and Ghostbusters.
Other Viewing Options For Sony’s 4K Movies
With the Ultra service, Sony tried to position itself as a competitor with the Ultra HD Blu-ray Disc format. Sony Home Entertainment continues to release movies and video content on Ultra HD Blu-ray Discs. Sony Electronics offers 4K Ultra HD models in its Blu-ray/DVD player product line.
